OUR WORK

BRAND STRATEGY

JAEL TOLEDO

Brief

Jael was doing well on her therapy sessions, but she wanted to make an extra step, she didn’t feel that the brand represented her, it didn’t have her own voice. She didn’t know how to position herself and was tired of her constant change.

Work

We started by learning who Jael was, what makes her different and unique, we learned from her and her specific target. This led us to re conceptualize her brand identity, we created a new story,  a whole new brand book. Leading us later to re-design her web page and activate her brand through social media.

Outcome

Thanks to this Jael increased her therapy session rate by 30% in only one year. She is fully booked and you must book a session one month in advance.

VISUAL

COLORS

#F5E0CF

#FACAB7

#C3E2D4

#373735

WEBSITE

jaeltoledo.com

SOCIAL MEDIA

HOJA DE LINO

Brief

Juanita, Hoja de Lino owner, didn’t have a name or identity, she said her company sold curtains, but that wasn’t aspirational at all. She was clear of what she wanted, but didn´t know how to bring it down to earth.

Work

We came up with a new brand concept, where beyond selling curtains HOJA DE LINO new purpose is to transform spaces into moments, an elegant, but minimalist brand able to adapt to different trends in the market.

Outcome

Hoja de Lino has a personality of its own, willing to incorporate other home items transforming into a home brand with an inspiring future.

VISUAL

COLORS

#9bae88

#718472

#c5b5ab

#54565a

SOCIAL MEDIA

MARKETING CONSULTING

ZOKO

Healthy snack brand, with the purpose of living in balance .

Brand Objective

Increase sales

Identified Problem

Zoko only had one channel, online, in a Country with few online shoppers, with a low-cost product.

Strategy

We identified a new opportunity by expanding Zoko channels: offices. The business model created was not a direct sale to employees, but through human resources, where the company bought in bulk to help their employees have a more balanced life and snack healthier. 



Outcome

ZOKO sales increased by 200%.

WEBSITE

zoko.com.co