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Yael Trusch
Jewish money matters
Brandbook
BRIEF
Yael Trusch is a powerful Jewish woman who helps others achieve financial freedom. She struggled to balance money talks with her joyful, relaxed, non-corporate approach.
OUTCOME
We completely re-designed her brand, reflecting her main brand values: playful, Latin, feminine, relaxed, and positive. The result: a multi-color brand where taking control over your money is pure fun.