Our name comes from the Spanish word CREA, which means to BELIEVE, to CREATE. We talk in English, Spanish, and Spanglish.
Yael Trusch
Jewish money matters
Brandbook
BRIEF
Yael Trusch is a powerful Jewish woman who helps others achieve financial freedom. She struggled to balance money talks with her joyful, relaxed, non-corporate approach.
OUTCOME
We completely re-designed her brand, reflecting her main brand values: playful, Latin, feminine, relaxed, and positive. The result: a multi-color brand where taking control over your money is pure fun.