“For me, life is all about balance, balancing friends and family, personal life and work. A balanced life is having the pleasure of enjoying all aspects of life. Marketing is not different; balance also plays an important role. We must create emotional campaigns but must also include technology, data, and coding. We can conceptualize purpose-driven brands that inspire people and do good to humanity, but we must also generate revenue and think in sales. We can create short-term strategies but never forget long-term value. And, last but not least, we have to execute, doers are the ones that people talk about, but we must first think, strategize, analyze our options and path. This is what makes CREA. different; we balance.