Hoja de Lino

Life is now

Brand storyDNABrand Book Guidelines


Juanita, Hoja de Lino’s owner, didn’t have a name or identity, she said her company sold curtains, but that wasn’t aspirational at all. She was clear about what she wanted to represent but didn´t know how to bring it down to earth.


We came up with a new brand concept, where beyond selling curtains HOJA DE LINO’s new purpose is to transform spaces into moments. An elegant, but minimalist brand able to adapt to different market trends. Hoja de Lino is no longer a curtain store, is a home brand with an inspiring future.