Varieta Foods

Varieta Foods, in simple and commercial words, is a company that sells canned and frozen food. They felt the importance of a strong brand strategy to differentiate from their competition, communicate the purpose, and stand out.

We transformed it into a brand that shares a passion, for those who want to cook with high-quality ingredients for easy preparations. A brand that honors tradition, variety, and curiosity with easy and versatile ingredients. The brand positioning strategy was implemented throughout the new website.