Jael Toledo

The courage to simply be

Brand StrategyBook GuidelinesWebsite Design + Built


Jael was doing well with her therapy sessions, but she wanted to go the extra mile, she didn’t feel her communication channels represented her, she felt her name was just a therapist’s name, not a brand. She didn’t know how to position herself and was tired of her constant and constant change.


We gave Jael Toledo a voice on its own. PATH Therapy is now a safe space, one where empathy, trust, and honesty collide to give your true self the courage to simply be. Is a brand visually created for women to make them feel in a safe space. Her social media is associated with a whiteboard as the main tool for learning. Jael teaches you about yourself in a visual, audible, and kinesthetic way, guiding you closer to your true self.

Jael increased her therapy session rate by 30% in only one year. She is fully booked, and if you are looking for a session with her you must book one month in advance.